Leadership and Management of Strategic Change of Qatar Airways Assignment

Leadership and Management of Strategic Change of Qatar Airways - Assignment Example The author of the essay "Leadership and Management of Strategic Change of Qatar Airways" tells that change can happen anywhere at any time because it is usually an uninvited guest in many situations. This makes strategic change management a tough job for the top management in any organization. The most important factor driving organizations to change is the uncertainty persisting in the economic sector, worldwide. Another important factor is the turbulences in the market because current markets are very much vulnerable for changes and the global markets are susceptible to frequent changes. Another major cause for changes is the rise in the expectations, needs and demands of the customers. They always look for better products with better benefits for better life. Consequently, the rate of entry of new comers is quiet high a factor that increases the competitiveness in corresponding fields (Wootton, Horne and Wootton, 2010, p.89). This insists organizations to come up with more competi tive products so as to fully achieve the competitive advantage. The business tie-ups and acquisitions also will lead to changes in the strategy of both organizations. Budget pressures will induce changes in companies. Alterations in the vision and mission of the organization will also lead to changes in the organization’s strategy. All the PESTEL factors, i.e. political, economic, socio-cultural, technological, environmental and legal factors have impact on bringing about a change in the strategy of organization.