Dell Essay Example | Topics and Well Written Essays - 3250 words

Dell - Essay Example Although Dell produces equipment which could be attractive to almost any one seeking computers for home or business use, comparative products from suppliers like HP are often more attractive in terms of price, design or features which means that Dell’s product line up often fails in comparison without discounts or special offers. Dell might be able to play with its perceived image of reliability and dependability to ensure that it becomes and remains the top player in the computer industry. It can also offer multiple operating systems and more choices to its buyers to make the product line more attractive overall (LaGesse, 2007). Dell, from a company formed in a dorm room with just $1,000, has come a long way to being one of the most admired and richest companies in the world (Fortune, 2006). Early on in its history it managed to give the image of being a giant while it was running as a small firm (Chozich, 2005). As a company it has managed to give the IBM, HP, Compaq, and many others stiff competition by selling individual computers that are assembled from custom ordered components. Its business philosophy was to sell directly to the customers, which enabled the company to closely interact with the clients and helped the clients in understanding their own requirements with needs analysis (Berfield, 2006).