Illustrate and Explain using visuals on tabacco advertising between Essay

Illustrate and Explain using visuals on tabacco advertising between the 1945-1990 period to tell the difference on the advertising strategies between a male and a female - Essay Example Thus, cigarette manufacturing companies have to always maintain the cutting edge of their marketing operations to stay ahead in competition. Therefore, over the years, cigarette advertisements have evolved dramatically to encompass a wide range of experimentation of different strategies including cultural references, gender differentiation and celebrity endorsement. This 1949 ad of â€Å"Embassy,† manufactured by P Lorillard Company, employs the strategy of portraying a well groomed, white collared male for promoting their product (Tobacco Advertising Themes: For Your Health: To Your Heart’s Content 1, 2013). This version of the ad of â€Å"Embassy† portrays a classy-looking woman, which appears to be the iconic image women have aspired to become during that time (Tobacco Advertising Themes: For Your Health: To Your Heart’s Content 2, 2013). The male ad, released immediately after WW-II, manifests the aspirations of the male gender during that era. The most parts of the Western world have remained in the reconstruction phase in the aftermath of the devastating war, when jobs were in plenty. However, generally, people wanted to settle in white collar jobs and lead a comfortable life. The ad, thus, attempts to attract the consumer by projecting an image that the sophisticated, well-groomed males prefer, Embassy, which stands as a symbol of the â€Å"desirable male figure† of the 1940s. The male model, however, connotes to a macho image that borders on roughness which can be construed as a trait attributable to the perception of manliness in the post war era. On the other hand, the female ad, also released in the years immediately following the war, reflects the aspirations of the female gender during that time. The image of the woman in the ad perfectly translates to aspiration of the females living in the post war period, where they aspire for a better outlook and comfortable life. The